Strategy, creative, production, distribution.
The gaps between them are shrinking fast.
The baton pass is obsolete.
And yet the opportunities for commercial creativity
To be in service of both business and people
Has never been more plentiful.

So we bring together those clever Whirlybirds
Who never fitted into those pigeon holes anyway.
From every corner of the entertainment and advertising universes

To swarm around a problem and craft ideas
That hold together as they move fast and travel wide.