We help brands find clarity, coherence, and momentum.
Brand organising ideas
Need a brand to bring clarity to your business?
We help businesses define the brand idea that organise everything.
Ideas that guide decisions, shape internal and external behaviour, and travel across platforms.
Creative platforms
Got a brand but need concepts to bring coherence to your marketing?
We design creative systems, not one-off campaigns.
Platform-level thinking that creates consistency and memory.
Work that knows how it will live, adapt, and endure.
Comms systems
Got a concept but need to add some momentum to your plans?
We design the communications architecture around it.
Channels, roles, rhythms, and formats that help ideas move with intent.
So the right things show up in the right places, at the right altitude
Typical Whirlybird projects
Typical Whirlybird projects
The Case of the Disappearing Distinction
A promising brand finds itself in a sea of sameness — beige logos, borrowed language, polite promises.
We’re called in to observe its natural habitat, study its competitors, and discover what makes its call unique.
After weeks of patient fieldwork (and several strong brews), we help it rediscover its distinctive song —
a cultural agenda and brand platform that turns heads and wins hearts.
Outputs: Brand Strategy, brand idea, Investor presentation, Internal engagement
The murmuration that wouldn’t fly
A business has brilliant people, bold ambitions, and completely unaligned marketing wings.
Advertising creative, social, CRM and media are flapping in different directions across a range of channels that aren’t adding up.
We gather the flock, synchronise their flight, and craft a shared creative strategy and concept that inspires a comms platform the entire marketing team can unite around. The idea becomes so powerful, it is then picked up by internal comms and used as an employee engagement / recruitment tool.
Outputs: Aligned marketing team, Brand idea, creative idea, Comms planning,
The story that builds the moat
A founder has finally hit product market fit but has lost the thread of the wider story for the business in the process. The Whirlybirds are called in to help articulate the deeper emotional moat the business is building.
This narrative is then used as the strategic foundations to articulate the GTM, the content and CX strategies as well as unlocking the next round of VC funding.
Outputs: Brand strategy, GTM, content strategy, investor deck