What Whirlybirds Is
1. A Strategic Consultancy Without the Bloat
Big-agency thinking, minus the labyrinths, layers, and burn rates.
Just senior brains, fast moves, and clarity.
2. A Plug-and-Play Partner for Crunch Moments
Transitions, restructures, fund-raising, forks in the road, political storms, growth spurts, wobbles —
We drop in and form part of your in-house studio or marcoms team where needed, steady the ship, and help you choose your next move.
3. A Brand Strategy Compass
Where you are → where you should be → how to get there.
Audience truths, cultural truths, brand truths, commercial truths — stitched into a single path forward that influences the entire business, not just the ads.
4. Humans You Call When You’re Stuck
When something feels off, when you’ve made a questionable turn, when you need a grown-up in the room — I’m your first phone call.
5. Northern Roots, Global outlook
Grounded in Manchester grit; fluent in the world beyond the ring road.
6. Instinct + Intelligence
Pattern-spotting gut instinct paired with proper data discipline.
Both matter. Both get used.
7. Human brains for an AI age
Hard earned human experience now coupled with cutting edge AI co-pilots helping their brains think deeper and quicker.
Typical Whirlybird projects
Typical Whirlybird projects
The Case of the Disappearing Distinction
A promising brand finds itself in a sea of sameness — beige logos, borrowed language, polite promises.
We’re called in to observe its natural habitat, study its competitors, and discover what makes its call unique.
After weeks of patient fieldwork (and several strong brews), we help it rediscover its distinctive song —
a cultural agenda and brand platform that turns heads and wins hearts.
Outputs: Brand Strategy, brand idea, Investor presentation, Internal engagement
The murmuration that wouldn’t fly
A business has brilliant people, bold ambitions, and completely unaligned marketing wings.
Advertising creative, social, CRM and media are flapping in different directions across a range of channels that aren’t adding up.
We gather the flock, synchronise their flight, and craft a shared creative strategy and concept that inspires a comms platform the entire marketing team can unite around. The idea becomes so powerful, it is then picked up by internal comms and used as an employee engagement / recruitment tool.
Outputs: Aligned marketing team, Brand idea, creative idea, Comms planning,
The story that builds the moat
A founder has finally hit product market fit but has lost the thread of the wider story for the business in the process. The Whirlybirds are called in to help articulate the deeper emotional moat the business is building.
This narrative is then used as the strategic foundations to articulate the GTM, the content and CX strategies as well as unlocking the next round of VC funding.
Outputs: Brand strategy, GTM, content strategy, investor deck