We do three things really well...
Brand ideas
Got a great product but need a great brand?
We help businesses define the brand idea that organises everything.
Ideas that guide strategic decisions, unlock investment, influence internal and external behaviour and imagine better futures.
Entertainment universes
Got a brand but need to make it entertaining?
We concept ideas that are generative, inspire every function and on occasion find third party partners to fund and distribute them.
Creative systems, not one-off campaigns .
Comms systems
Got a creative concept but need to get it seen?
We design the communications architecture and distribution frameworks to set it free.
Channels, roles, rhythms, and formats that help ideas linger for longer.
Typical Whirlybird projects
Typical Whirlybird projects
The creative idea that unlocks the next chaper of growth
A founder has finally hit product market fit but has lost the thread of the wider story for the business in the process.
The Whirlybirds are called in to help articulate the deeper emotional moat the business is building. We rediscover its distinctive song — a cultural agenda and creative platform that turns heads, wins listings and drives sales.
Outputs: Brand idea, creative concept, PE investment, New distribution deal that 10x revenue
The brand idea that finally connects every department
A business has brilliant people, bold ambitions, and completely unaligned marketing wings.
Advertising creative, social, CRM and media are flapping in different directions across a range of channels that aren’t adding up.
We craft a brand idea every marketing discipline can unite around to build one plan. The idea becomes so powerful, it is used as an employee recruitment tool.
Outputs: Brand idea, creative concept, Comms planning
The architecture that ignites an entertainment universe
The Whirlybirds were invited by one of the world’s most iconic brands to help it think less like a campaign and asset machine and more like an entertainment studio.
We uncovered the narrative spine hiding in plain sight to design the IP that would travel across film, gaming, music, events to bring their teams together. Turning marketing from a cost line into a revenue engine,
Outputs: Entertainment strategy, ecosystem roadmap, ops model